Everyone from Topshop to Whistles is offering T-shirts adorned with the goofy typeface subliminally referencing the 70s, sitcoms and, ahem, easyJet
It started with an Instagram post. When French online-only retailer Szane launched its T-shirts, featuring the words la femme written in the typeface Cooper Black, a very modern love affair was sparked between high-street fashion and this most goofy of typefaces. It has been a whirlwind: Topshop now sells a T-shirt that reads Femme forever across it in Cooper Black, Whistles has one that says Eh oui and Pull and Bears version reads Babe with power vibes. It has become the most fashionable font of 2017.
Read more: http://www.theguardian.com/us